Essays about: "IKEA brand strategy"

Found 3 essays containing the words IKEA brand strategy.

  1. 1. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  2. 2. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonatan Storesund; Oskar Olsson; [2015]
    Keywords : IKEA.; Instagram; social media; brand stories; brand development; brand image; co-creation of value; Open-source branding; Business and Economics;

    Abstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE

  3. 3. Values drive value when creating sustainable service business : A study of a medium-sized values-driven company: Löfbergs Lila

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Bo-Jacob Enquist; [2007]
    Keywords : Service Management; Sustainable business; Management Control;

    Abstract : This Master thesis investigates how values can drive value when creating sustainable business.Concepts like Corporate Social Responsibility (CSR) and Sustainable Development (SD) has in the last years become more and more accepted and therefore practiced in the business world. READ MORE