Essays about: "IKEA country culture"

Showing result 1 - 5 of 6 essays containing the words IKEA country culture.

1. 1. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Anja Gandara Gil; Daniel Hellgren; [2011]
   Keywords : Brand personality; brand identification; preference; brand trust; culture;

   Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

3. 2. Use value innovation to create competitive advantages in Blue Ocean : A case study of IKEA in Nanjing

   University essay from Centrum för tjänsteforskning

   Author : Chaoren Lu; Apinya Thawatthatree; [2011]
   Keywords : Competitive strategy; Competitive advantage; Value creation; Blue Ocean strategy;

   Abstract : This present thesis aims to contribute to a better understand about how to use value innovation to get competitive advantages and get leading position in the market.   This theoretical approach is supported by an empirical case study about IKEA in Nanjing, China. READ MORE

4. 3. Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Avinash Jha; [2010]
   Keywords : Culture; Cross culture; IKEA culture; China; IKEA in China; Bridging cultural gaps; Organizational culture;

   Abstract : Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture. Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation. READ MORE

5. 4. Swedish Companies in Saudi Arabia : The Struggle to Maintain Corporate Culture

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Johannes Hartvigson; Rayan Hourani; [2009]
   Keywords : corporate culture; organizational culture; psychic distance; cultural distance; control; principal agent relationship; Saudi Arabia;

   Abstract : Saudi Arabia is increasingly becoming one of the most attractive areas in the world for foreign investors. At the same time the country has a major influence on the economy in the Middle-East. READ MORE

6. 5. MARKETING ACROSS CULTURES: A case study of IKEA Shanghai

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Ying Pan; [2007]
   Keywords : IKEA; marketing strategy; culture; cultural studies; China; Shanghai; Social sciences; Samhällsvetenskaper; Social Sciences;

   Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE