Essays about: "IKEA customer satisfaction"

Showing result 1 - 5 of 16 essays containing the words IKEA customer satisfaction.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. Multi-Class Classification for Predicting Customer Satisfaction : Application of machine learning methods to predict customer satisfaction at IKEA

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Stina Backerholm; Malin Börjesjö; [2023]
   Keywords : Multi-Class Classification; Imbalanced Data; Machine Learning; Multi-Klass Klassifisering; Obalanserat Data; Maskininlärning;

   Abstract : Gaining a comprehensive understanding of the features that contribute to customer satisfaction after contact with IKEA’s Remote Customer Meeting Points (RCMPs) is essential for implementing effective remedial measures in the future. The aim of this project is to investigate if it is possible to find key features that influence customer satisfaction and to use these to predict customer satisfaction. READ MORE

4. 3. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Lucija Dudkina; Evelina Ellis; [2022]
   Keywords : Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

   Abstract : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. READ MORE

5. 4. Middle managers during organizational change : A qualitative study on middle managers role, ability, and approach to resistance in the process of operational change

   University essay from Umeå universitet/Företagsekonomi

   Author : William Thunholm; Yasmin Lundqvist; [2022]
   Keywords : ;

   Abstract : Middle managers have come to be a natural part of large companies' structure. In additionto this, change has become more prominent for all types of businesses because of rapidchanges in demand. READ MORE

6. 5. Going the Extra Mile : Urban Delivery of Large Goods

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Emelie Sundström; Emma Södergren; [2021]
   Keywords : Last-mile delivery; large goods; delivery of large goods; transportation; transportation innovation; PESTLE; Rogers’ diffusion of innovations;

   Abstract : In light of the growing e-commerce and rising population in cities, along with the ongoing climate crisis, the efforts to improve transportation options are intensifying. Thus, the field of last-mile delivery, i.e., the last stretch of transportation to an end customer, is becoming an increasingly researched topic. READ MORE