Essays about: "IKEA expansion strategy"

Found 4 essays containing the words IKEA expansion strategy.

  1. 1. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  3. 2. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

    University essay from SLU/Dept. of Forest Products

    Author : Fredrik Jönsson; [2017]
    Keywords : Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

    Abstract : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. READ MORE

  4. 3. BILTEMA : Case study to locate the future Customer DistributionCentre and create a material management to handle ecommerce

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : William Chan; Christoffer Stahrberg; [2014]
    Keywords : ;

    Abstract : Background: Before BILTEMA’s decision-making in investing in e-commerce, many questions have to be answered such as market demand, expansion and other decisions, appropriate for the company’s existing operations and strategies. The importance of selecting warehouse location has the theoretical goal of profit and to support the overall business strategy of the firm. READ MORE

  5. 4. Co-operation between different units to make the purchasing process of indirect material more effective

    University essay from Matematiska och systemtekniska institutionen

    Author : Anna Eriksson; Marcus Nilsson; [2006]
    Keywords : Purchase; Communication; Cooperation; Indirect material; Inköp; Kommunikation; Samverkan; Indirekt material;

    Abstract : Organisations must change in order to be able to follow the expansion in the world and be competitive along with other organisations at the global market. To successfully efficient the organisations reduce their purchasing costs for material and products. One way to reduce the purchasing costs is to centralise all purchases in an organisation. READ MORE