Essays about: "IKEA germany and sweden cultural"
Found 1 essay containing the words IKEA germany and sweden cultural.
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1. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden
University essay from Handelshögskolan vid Umeå universitetAbstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE
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