Essays about: "IKEA image marketing"

Showing result 1 - 5 of 7 essays containing the words IKEA image marketing.

1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

3. 2. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Gemma Vangeel; [2022]
   Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

   Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

4. 3. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Isabella Kullnig; [2020]
   Keywords : ;

   Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

5. 4. Branding strategy through storytelling in marketing : The other side of the story

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
   Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

   Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

6. 5. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Irene Grimani; Alfredo Privitello; [2016]
   Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

   Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE