Essays about: "IKEA in Shanghai"

Showing result 1 - 5 of 7 essays containing the words IKEA in Shanghai.

1. 1. IKEA Urban Multi Hub : Concept development for future mobility and last-mile delivery

   University essay from KTH/Urbana och regionala studier

   Author : Huai-I Tung; [2022]
   Keywords : IKEA; last-mile delivery; future mobility; autonomous mobility; pick-up services; New York city; Shanghai city;

   Abstract : Since more and more customers switch to online purchases, the last-mile delivery problemhas created a huge burden on companies and cities. The increasing parcel delivery leads toextra operational costs in logistics and congestion in cities. READ MORE

3. 2. IKEA marketing entry strategy in China

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : JIANG LINGXIU; [2017]
   Keywords : IKEA; marketing entry strategy; internationalization;

   Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

4. 3. Get consumers walk into the sustainability talk : an analysis of consumers' sustainability perception via business’s sustainable practice, focusing on a case study from IKEA

   University essay from Lunds universitet/LUCSUS

   Author : Xiao Yang; [2016]
   Keywords : CSR; sustainability science; sustainability awareness; sustainability value; consumer; Social Sciences;

   Abstract : As more and more companies are realizing the importance to integrate sustainability with their economic prosperity development, Triple Bottom Line functions as companies' Polaris to guide them to incorporate "People, Planet" considerations into their "Profit" seeking goal. Corporate social responsibility initiatives are adopted by many companies. READ MORE

5. 4.  IKEA's brand culture in today's Chinese market: Focus on Shanghai

   University essay from Avdelningen för ekonomi

   Author : Chen Hu; Hongming Yang; [2012]
   Keywords : IKEA culture; brand culture; culture dimensions; Chinese culture; IKEA in Shanghai;

   Abstract : Title: IKEA's brand culture in today's Chinese market: Focus on Shanghai Level: Final assignment for Master of Business Administration Author: Hongming Yang, Chen Hu  Supervisor: Maria Fregidou-Malama Date: 2012-June Aim: The aim of this study is to analyze the collected information to study the IKEA's brand culture and consumer psychology and behavior in Shanghai market nowadays. By using Hofstede´s cultural dimensions to assess the IKEA's brand culture in Shanghai we give suggestions to IKEA about how to adapt to the regional market. READ MORE

6. 5. Assessment of cultural gaps in IKEA’s IT operation in Shanghai, China : MBA-thesis in marketing

   University essay from Avdelningen för ekonomi

   Author : Avinash Jha; [2010]
   Keywords : Culture; Cross culture; IKEA culture; China; IKEA in China; Bridging cultural gaps; Organizational culture;

   Abstract : Research related to culture, and analysis of the collected information needs frameworks to understand and solve the complex questions about cross culture behaviour and their integration, particularly when a company with strong native cultural influence starts its operation in another country which has similarly strong local culture. Using Hofstede and Trompenaars, Hampden’s dimensions of cultural understanding, this study aims to understand and assess the challenges related to integration of cultures, when Swedish MNC IKEA started its IT Operation in Shanghai, drawing conclusions about how and if the cultural behaviours did fit the existing frameworks and underlining the cultural gaps still existing in the organisation. READ MORE