Essays about: "IKEA in different country"

Showing result 1 - 5 of 9 essays containing the words IKEA in different country.

  1. 1. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  3. 2. Personnel motivation in multinational companies : standardization and adaptation

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Anna Stepanyan; [2016]
    Keywords : Multinational company; Motivation system; Cross-cultural differences; Standardization and adaptation; Motivational tools; Personnel motivation; Motivation in multinational companies;

    Abstract : With the increasing emergence of multinational companies and the increased popularity of these companies, the question of the organization of their activities becomes interesting for the HR community worldwide. These companies are renowned for deliberate management structure of human resources and their effective use. READ MORE

  4. 3. Transnational Strategy Shift: The Importance of Cultural Awareness : - Case Study: IKEA

    University essay from Akademin för textil, teknik och ekonomi

    Author : Isabella Ahrens; Theresa Guetz; [2015]
    Keywords : Transnational strategy; shift; global strategy; cultural awareness; market research; local preferences; bed textile industry;

    Abstract : Globally operating business organizations tend to use a global strategy by using a standardized strategy as a fixed format. However, this has developed to be very ineffective for the ability to compete in the different markets worldwide. READ MORE

  5. 4. Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Karin Olsson; [2012]
    Keywords : Swedish brand image; brand identity; brand gap; country-of-origin effect; Aaker; Big five model; France; Rhone-Alps; Renault Trucks; Novembal Tetra Pak; IKEA;

    Abstract : Research questions:   What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and the effect of country-of-origin? Purpose:   The purpose of this thesis is to describe, compare and analyze the existence of brand gaps and the effect of country-of-origin with the final intention to provide management recommendations for the studied companies. Method:   A quantitative consumer survey of 42 subjects was collected and analyzed. READ MORE

  6. 5. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anja Gandara Gil; Daniel Hellgren; [2011]
    Keywords : Brand personality; brand identification; preference; brand trust; culture;

    Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE