Essays about: "IKEA retail marketing"

Showing result 1 - 5 of 7 essays containing the words IKEA retail marketing.

  1. 1. The Image of IKEA’s Online Portals in Times of COVID-19 With Regards to its CSR and Experiential Marketing- Exemplified by IKEA Austria

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Isabella Kullnig; [2020]
    Keywords : ;

    Abstract : As a response to COVID-19, IKEA Austria is trying to encourage its customers to rediscover their homes via its online shop. It is making an enormous effort to translate the in-store activity to the digital world, so that its customers may still experience an emotional customer journey. READ MORE

  3. 2. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  4. 3. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Arestav; Sara Åström; [2018]
    Keywords : Marketing strategies; Augmented Reality; Customer Experience; AR Deployment; Retail industry;

    Abstract : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. READ MORE

  5. 4. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  6. 5. Combination of Sustainable Supply Chain Management and Green Marketing: Customer Expectations in Furniture Retail

    University essay from Göteborgs universitet/Graduate School

    Author : Katharina Arnold Veronika; [2016-07-04]
    Keywords : sustainable supply chain management; green supply chain management; green marketing; sustainability; retail; furniture;

    Abstract : Sustainable supply chain management contributes significantly to make a product more sustainable, like by the use of raw materials from more sustainable, decrease in carbon footprint due to lighter material weight or increased transport efficiency and new technologies, or recyclability. With the emergence of an increasing demand for sustainable performance in the corporate world, and thus more sustainability communication, surprisingly sustainable supply chain or logistics related information is rarely included into a green marketing strategy. READ MORE