Essays about: "IKEA strategic choice"

Found 3 essays containing the words IKEA strategic choice.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 2. Circular Product Design : Developing (dis/re)assembly oriented methodology towards product end-of-life

    University essay from Linnéuniversitetet/Institutionen för skog och träteknik (SOT)

    Author : Tayfun Avdan; [2016]
    Keywords : Dis Re assembly of Furniture; sustainability; product circularity; design for dis re assembly; product recovery; circular product design;

    Abstract : This thesis aims at developing a (dis/re)assembly oriented methodology towards product end-of-life. Particular focus in this thesis is on the circularity of furniture via design for (dis/re)assembly. READ MORE

  4. 3. Cost Leadership and Differentiation-: An investigation of the fundamental trade-off between Porter’s cost leadership and differentiation strategies

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Martina Minarik; [2007]
    Keywords : generic strategies; cost leadership; differentiation; Porter 1980 ; trade-off;

    Abstract : This thesis examines the fundamental trade-off between low cost and differentiation strategy at a business strategy level. In 1980 Porter introduced a model of generic strategies that has influenced much of the current thinking in strategy formulation. READ MORE