Essays about: "IKEA strategy competitive advantage"

Showing result 1 - 5 of 12 essays containing the words IKEA strategy competitive advantage.

  1. 1. Customer Co-creation and Dynamic Capabilities - An IKEA Case Study

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : SHALINI MEHRA; [2020]
    Keywords : Dynamic Capabilities; Customer Co-creation; Sustained Competitive Advantage; Microfoundations of Dynamic Capabilities; Dynamiska förmågor; kundsamskapande; Hållbar konkurrensfördel; Mikrofundationer av dynamiska förmågor;

    Abstract : Dynamic Capabilities of a firm bundle all the processes that enable it to sustain competitive advantage in today’s volatile markets. Study of the microfoundations of dynamic capabilities is a fairly new framework. Even so, it is a widely researched one. READ MORE

  3. 2. Understanding the Management Control System Used by Hybrid Companies : A Case Study of IKEA and MIO.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Laury Chaussée; Marine Foray; [2018]
    Keywords : Hybrid companies; management control; Porter theory; pure strategy; tight control; furniture industry; IKEA; MIO;

    Abstract : Due to the globalization, companies have to review their strategy permanently. In the same way, they need to choose the right management control system which will be in line with their strategy. Recent research has been made and it was highlighted that new strategies have been created to face up to the globalization and stay competitive. READ MORE

  4. 3. Cost-based model for international logistics : case-study with IKEA Industry’s supply chain in Russia

    University essay from SLU/Dept. of Forest Products

    Author : Fredrik Jönsson; [2017]
    Keywords : Forest companies; IKEA Industry; International logistics; International supply chains; Logistics costs; Mapping; Russia forest sector; Sourcing; Supply chain management; Supply chain performance; IKEA Industri; Internationell logistik; Internationella värdekedjor; Kartläggning; Logistikkostnader; Optimering av värdekedjor; Rysk skogssektor; Skogsföretag; Värdekedjans prestation;

    Abstract : The global market is constantly changing, which implies that successful companies incessantly need to respond to new conditions of how they operate. One strong trend changing the structure of the market is globalization, making the business arena wider with intensified investments and trade across borders. READ MORE

  5. 4. Compatibility of Corporate Sustainability with a Cost Leadership Strategy

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Stanislas Bouvrain; Darius Sarka; [2015]
    Keywords : Sustainability; Cost Leadership; Strategy; Competitive advantage;

    Abstract : BACKGROUND Exploring literature about corporate sustainability and cost leadership strategy and to study the collusion of the two concepts through the case of Ikea. AIM Researching whether firms can align corporate sustainability approach to doing business on the imperatives of a cost leadership strategy. READ MORE

  6. 5. Customer Satisfaction within the Purchasing Process - A case study for the retailer IKEA

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Brath; Camilla Hedengran; [2011-07-07]
    Keywords : Customer satisfaction; Retailing; Purchasing process; Decision-making; Service level;

    Abstract : Many retailers have moved toward strategies that use large assortments and/or customization in order to establish a competitive advantage. Large assortment strategies used by category killers can however backfire if the complexity causes information overload that aggravate customers’ purchasing decision process. READ MORE