Essays about: "IKEA success factor"
Found 3 essays containing the words IKEA success factor.
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1. AN INSIGHT INTO CHINESE CONSUMER BEHAVIOR IN HOME FURNISHINGS INDUSTRY : A QUANTITATIVE RESEARCH ON HOW “MIANZI” FACTOR INFLUENCE CHINESE CONSUMERS BEHAVIOR
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : With the continuous exploration of Chinese market’s potential, this promising and enormous market is becoming more and more crowded no matter in which industry. For example, in home furnishing industry, although the world leader - IKEA strived to implement its differentiation and cost leadership strategies that had brought tremendous success in the other markets worldwide, the company’s performance in this distinctive developing country had not progressed much, unlike other parts of the world. READ MORE
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2. The effect of rhetoric in personal selling : An observational study of how IKEA uses rhetoric in their sales interactions
University essay from IHH, Marketing and LogisticsAbstract : Background: Rhetoric can be traced back to antiquity and is today a well used tool within marketing and persuasion. Although rhetoric is said to be the art of persuasion there is a lack of research concerning rhetoric used in personal selling, even though persuasion is one of the most important aspects of personal selling. READ MORE
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3. Change Managment within Project Processes - a case study at Alfa Laval
University essay from Lunds universitet/Institutionen för designvetenskaperAbstract : More and more corporations around the world is starting to work in project form and leaving their traditional function based way of organising themselves behind. This leads to new ways of driving and implementing changes and improvements. It requires another approach and this approach has to deal with the individual employee in a greater extend. READ MORE