Essays about: "IKEA"

Showing result 11 - 15 of 418 essays containing the word IKEA.

1. 11. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

3. 12. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lauriane Martine Jambu; Nina Lotz; [2023]
   Keywords : digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

   Abstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE

4. 13. Transforming Phase of Circular Business Model Innovation in IKEA:A Case Study from Circular Business Ecosystem Perspective

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Veronika Kral; [2023]
   Keywords : Circular business model; Circular business model innovation; Transforming phase; Circular economy; Circular business ecosystem; IKEA;

   Abstract : Circular economy has gained significant attention in the past decade as a potential solution to address sustainability challenges. Implementing circular business model in the core business operation of a company is referred as circular business model innovation (CBMI). READ MORE

5. 14. Knowledge Graph Creation and Software Testing

   University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

   Author : Aishwarya Kyasa; [2023]
   Keywords : RDF; IKEA Approach; RML; Data Transformation; Knowledge Graph Creation.;

   Abstract : Background: With the burgeoning volumes of data, efficient data transformation techniques are crucial. RDF mapping language has been recognized as a conventional method, whileIKEA the Knowledge graph’s approach brings a new perspective with tailored functions and schema definitions. READ MORE

6. 15. Exploring the Potential of Virtual Reality Shopping for Furniture : A Comparative Study with Web-based Retail

   University essay from Linköpings universitet/Institutionen för teknik och naturvetenskap

   Author : Ludvig Erlander Klein; [2023]
   Keywords : Computer science; VR; Virtual Reality; Retail; Web shopping; User Experience; UX; Furniture shopping;

   Abstract : Today there are two main ways of shopping; on a website or in a physical store, and each of them comes with its own benefits and downsides. A prototype for a store in virtual reality (VR) was created to take advantage of the unique aspects of VR, it created a shopping experience that is an improvement over web stores and has some advantages over physical stores too. READ MORE