Essays about: "IKEA"

Showing result 6 - 10 of 418 essays containing the word IKEA.

1. 6. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Filippa Sandberg; Josephiene Dogan; [2023]
   Keywords : Marketing;

   Abstract : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. READ MORE

3. 7. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Ráhel Anna Balogh; Máté Kézy; [2023]
   Keywords : user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

   Abstract : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. READ MORE

4. 8. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Hoang Dung Nguyen; [2023]
   Keywords : Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

   Abstract : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. READ MORE

5. 9. Multi-Class Classification for Predicting Customer Satisfaction : Application of machine learning methods to predict customer satisfaction at IKEA

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Stina Backerholm; Malin Börjesjö; [2023]
   Keywords : Multi-Class Classification; Imbalanced Data; Machine Learning; Multi-Klass Klassifisering; Obalanserat Data; Maskininlärning;

   Abstract : Gaining a comprehensive understanding of the features that contribute to customer satisfaction after contact with IKEA’s Remote Customer Meeting Points (RCMPs) is essential for implementing effective remedial measures in the future. The aim of this project is to investigate if it is possible to find key features that influence customer satisfaction and to use these to predict customer satisfaction. READ MORE

6. 10. Developing Guidelines for Proactive Supply Chain Risk Management - A Case Study at IKEA Category Food Logistic Services

   University essay from Lunds universitet/Teknisk logistik

   Author : Isabella Dahlheim; Anna Myhrman; [2023]
   Keywords : Supply Chain Risk Management SCRM ; Proactive SCRM; Risk Management Maturity; Risk Culture; Learnings Lessons Learned ; Multiple Case Study; Design Science Research Approach; Technology and Engineering;

   Abstract : The number of supply chain disruptions has increased over the last couple of years. The Covid-19 Pandemic, blockage of the Suez Canal and Russian invasion of Ukraine are some well-known examples of disruptions. READ MORE