Essays about: "IMC intergrated marketing communication"

Found 2 essays containing the words IMC intergrated marketing communication.

1. 1. The dilemma of implementation of Integrated marketing communication

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
   Keywords : ;

   Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

3. 2. International Marketing Communication in Mobile Phone Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : JUNWEN GUO; [2007]
   Keywords : IMC intergrated marketing communication ; Consumer behavior; music mobile phone;

   Abstract : The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry.This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in the process of purchase decision making as well as shaping long-term attitude towards mobile phone brands, in order to discuss the effectiveness of the objective marketing strategy and the application of the Integrated Marketing Communication in the branding strategy. READ MORE