Essays about: "IMPORTANCE OF MARKETING INFORMATION SYSTEM TO A MARKETING MANAGER"

Found 1 essay containing the words IMPORTANCE OF MARKETING INFORMATION SYSTEM TO A MARKETING MANAGER.

  1. 1. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
    Keywords : Telecom; R D; Success factors and innovation management;

    Abstract : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. READ MORE