Essays about: "IMPORTANCE OF MARKETING INFORMATION SYSTEM"

Showing result 1 - 5 of 8 essays containing the words IMPORTANCE OF MARKETING INFORMATION SYSTEM.

1. 1. Perceived Safety Risk and Information Search Behaviour for Rapid Transit Travel : A Descriptive and Explanatory Case Study of Stockholm’s Rapid Transit System

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Carl Jacobsson; Jens Hedström; [2020]
   Keywords : Consumer Behaviour; Percived Risk; Information Search; Rapid Transit; Search Behaviour;

   Abstract : By using perceived risk theory to research consumers' feeling of safety in rapid transit, this study brings insight to the limited research area of consumer perceived risk of travelling by rapid transit in the context of unsafe and unpleasant incidents and its effect on consumer search behaviour. The existing models of risk induced information behaviour are mostly relevant for complex decisions. READ MORE

3. 2. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Hanna Fahlberg; [2019]
   Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

   Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

4. 3. Service Innovation and Business Models : A Case Study of A Small Swedish ICT Company

   University essay from KTH/Industriell Management

   Author : Alexander Wendel; [2013]
   Keywords : Big Data; Business Midel; Digital Business Models; Digital Economy; ICT Industry; Service Innovation; Big Data; Affärsmodell; Digitala affärsmodeller; Digital Ekonomi; ICT-industri; Serviceinnovation;

   Abstract : Innovation has become of increased importance to a company’ competitive advantage during the past years. Over the years, the importance of services has increased. Information and Tele- Communication Technologies (ICT) have become a supportive role in almost any type of industry. The ICT market is continuously changing at a very high pace. READ MORE

5. 4. Understanding Customer Needs in Canada – Importance of Marketing Research Excellence in a Market Oriented Organization

   University essay from Lunds universitet/Produktionsekonomi

   Author : Gustav Björklund; Joel Fredstorp; [2012]
   Keywords : Market Research; Market Orientation; Marketing Information System; Market Potential; Technology and Engineering;

   Abstract : Company X Equipment division is a mature organization that has experienced a desire to broaden the knowledge about the market potentials of the Canadian markets. There is also an ambition within the organization to improve the sales in Canada by exploring previously unknown market opportunities. READ MORE

6. 5. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
   Keywords : Telecom; R D; Success factors and innovation management;

   Abstract : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. READ MORE