Essays about: "IMPORTANCE OF TOUR OPERATORS.."

Found 2 essays containing the words IMPORTANCE OF TOUR OPERATORS...

1. 1. The influence and management of the electronic Word-of-Mouth within the French tourism industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Antoine Lecoq-Vallon; Mikaël Besse; [2014]
   Keywords : e-WOM; trip retailers; online communities; online communication;

   Abstract : Purpose The purpose of the paper is to understand how crucial of importance is e-WOM within the French tourism industry with a focus on trip retailers – travel agencies and tour-operators – by observing and analyzing how they encourage and manage e-WOM.   Methodology The paper uses deductive approach with a triangulation method based on a qualitative research through 24 semi-structured telephone interviews and a quantitative research through the behavior analysis of 112 trip retailers on online communities. READ MORE

3. 2. ICT Awareness in Small Enterprises In the Indian Tourism Branch

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Jasmina Badnjevic; Lena Padukova; [2007-04-25T09:52:44Z]
   Keywords : ICT; e-commerce; India; small companies; tourism;

   Abstract : The boom of information and communication technology (ICT) in India is a well-known phenomenon with a positive impact on the economy. As tourism industry and small companies are of big importance for India’s economy, this thesis examines the ICT awareness in small travel agents and tour operators, in terms of ICT awareness definition, its level, and the affecting factors. READ MORE