Essays about: "IMS"

Showing result 16 - 20 of 64 essays containing the word IMS.

  1. 16. REDEFINING THE PURPOSE OF IDEATION: THE IDEA MANAGEMENT SYSTEM AS A MOTIVATIONAL TOOL

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emil-Alexander Georgiev; Giovanni Ioni; [2017]
    Keywords : Idea Management IM ; Idea Management System IMS ; Employee motivation; Front-End of Innovation FEI ; New Product Development NPD ; Business and Economics;

    Abstract : Our study revealed that switching the classic IMS process to idea generation, development and lastly evaluation has a strong positive impact on spurring motivation. If the outlined steps are followed and key features, such as the introduction of a cross-functional team, reliance on organizational learning and a network connectivity solution for facilitating the entire process, are integrated then successful long-term innovation is extremely likely. READ MORE

  3. 17. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Råberg; Max Hedenbergh; [2016]
    Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE

  4. 18. Acquisition strategies, level of economic development and announcement returns

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tessa Dobbe; [2016]
    Keywords : Announcement returns; acquisition strategies; level of economic development; takeover waves; UK;

    Abstract : This research examines the impact of acquisition strategies and the level of economic development of the target country on announcement returns of acquiring firms in the United Kingdom (UK) during the sixth (2003-2007) and upcoming takeover wave (2013-present). The different acquisition strategies concern geographic expansion (GEO), increasing market share (IMS), vertical integration (VERT), access to intangible resources (INT), concentric diversification (CDIV) and pure diversification (PDIV). READ MORE

  5. 19. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tyll Wuerfel; Ellen Weiler; [2016]
    Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

    Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE

  6. 20. The new standard for innovation management systems : A comparative study of Volvo Construction Equipment's innovation management system and CEN/TS standardized innovation management system

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Dilan Alaa Josef; Said Al-Swiri; Sivan Rahman; [2016]
    Keywords : Innovation Management;

    Abstract : The purpose of this study is to analyze Volvo CE´s current innovation management strategy and compare it with the European Committee for Standardization´s (CENT/TS) standardized innovation management system. The study can be helpful for the organization to understand the gap between their current management system and the recommendations found in the CEN/TS innovation management system. READ MORE