Essays about: "INTERNATIONAL MARKET ENTRY MDH"

Showing result 1 - 5 of 8 essays containing the words INTERNATIONAL MARKET ENTRY MDH.

1. 1. Navigating the challenges of international business: an analysis of factors influencing the exit of multinational corporations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Miriam Lini; Naiymie Binta Arman; [2023]
   Keywords : Multinational Enterprises; Market Exit; Transaction Cost Theory; Institutional Theory; Isomorphism; Legitimacy; Entry modes; internationalization ; Exit modes; Institutional distance; Institutional Infrastructural hassle factors;

   Abstract : ABSTRACT   Date: [2023-05-30] Level:  Bachelor Thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:  Naiymie Binta Arman   Miriam Lini       (00/02/27)    (02/05/06) Title:    Navigating the Challenges of International Business: An Analysis of     Factors Influencing the Exit of Multinational Corporations. Supervisor:    Edward Gillmore  Keywords:    Multinational Enterprises, Market Exit, Transaction Cost Theory,      Institutional Theory, Isomorphism, Legitimacy, Entry modes      (internationalization), Exit modes, Institutional distance, Institutional &     Infrastructural hassle factors  Research question:   What are the internal and external characteristics that drive market exit?  Purpose:    The aim of this study is to investigate the internal and external factors that contribute to the exit of MNEs from foreign markets, and to provide insights for firms operating in foreign markets. READ MORE

3. 2. SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

   University essay from Akademin för ekonomi, samhälle och teknik

   Author : Josefina Jie Löwgren; [2013]
   Keywords : international marketing; internationalization; marketing expansion model in China; entry model; SSAB; business network; the Chinese market; transfer of knowledge within MNC; Hardox Wearparts; franchising; franchises;

   Abstract : The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity. READ MORE

4. 3. The internationalization process of Red Bull from the perspectives of global expansion

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Thitiporn Watthanachai; Karakawat Sarasalin; [2010]
   Keywords : Red Bull; internationalization; network; factors;

   Abstract : Date: 23rd November, 2009   Level: Master Thesis in International Business and Entrepreneurship (EFO705), 15 credits   Authors: Karakawat Sarasalin (830117-T255)    Thitiporn Watthanachai (831031-T124) [email protected]                       [email protected]. READ MORE

5. 4. THE MARKET ENTRY STRATEGIES OF SANDVIK IN SERBIA AND MACEDONIA

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Enock Ofori-Mensah; Elhadi Magdi; Karimi Sarkaut; [2010]
   Keywords : Entry Strategies;

   Abstract : ABSTRACT Date:       June 4th, 2010 Title:       The Marketing Entry Strategies of Sandvik Mining in Serbia and Macedonia Course:    Business Administration Program: Bachelor Thesis in Business Administration Authors:  Enock Ofori-Mensah, Sarkaut Karimi & Magdi Elhadi Supervisor: Prafulla Acharya Examiner:  Ole Liljefors Introduction:  Sandvik AB was founded in 1862 by Göran Fredrik Göransson who is the first person in the world to use the Bessemer method in steel industry. Sandvik Group is considered to be a world-leading company which produces high-technology products and has achieved a global business status in more than 130 countries throughout the world. READ MORE

6. 5. CAN Europe - Market Research of Sweden

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Ruusa Mustonen; Hanna-Riikka Jokiperä; [2009]
   Keywords : Market entry plan; marketing mix; international launch; market research; skills assessment; recruitment; blue-collar;

   Abstract : Abstract   Date: May 15, 2009 Course: Master thesis, EFO705 Authors: Hanna Jokiperä 800218-T108, [email protected] Ruusa Mustonen 830711-P263, [email protected]. READ MORE