Showing result 1 - 5 of 115 essays containing the words INTERNATIONAL MARKETING STRATEGIES.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  2. 2. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Oliver Nyekan; Banda Aaron R.; [2022]
    Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE

  3. 3. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Andrea Poth; Miriel Sissonen; [2021-11-01]
    Keywords : sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

    Abstract : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. READ MORE

  4. 4. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Kristijan Salihovic; [2021-07-08]
    Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

  5. 5. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Annusyirvan Ahmad Fatoni; [2021]
    Keywords : Social media marketing; Instagram marketing; higher education market; Southeast Asian students; trust;

    Abstract : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. READ MORE