Essays about: "INTERNATIONAL MARKETING STRATEGIES"

Showing result 11 - 15 of 126 essays containing the words INTERNATIONAL MARKETING STRATEGIES.

  1. 11. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Kristijan Salihovic; [2021-07-08]
    Keywords : Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Abstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE

  3. 12. Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Annusyirvan Ahmad Fatoni; [2021]
    Keywords : Social media marketing; Instagram marketing; higher education market; Southeast Asian students; trust;

    Abstract : This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. READ MORE

  4. 13. Examining the effectiveness of various leadership styles in Indian companies during the Covid-19 pandemic

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Rohan Geddada Sagar; Bhavin Chauhan; [2021]
    Keywords : Pandemic; Leadership style; Covid-19; Effectiveness;

    Abstract : The purpose of this study is to find out which leadership styles are effective during the COVID-19 pandemic in India. In this study, the term “effective leadership styles” is used for defining the efficiency level of a leadership style in COVID-19 pandemic. READ MORE

  5. 14. The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Reuben Edenkrantz; Edvin Holpers; [2021]
    Keywords : Social media marketing strategies; International platforms; Utilisation; Adaptation;

    Abstract : The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. READ MORE

  6. 15. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
    Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

    Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE