Essays about: "INTERNATIONAL business"

Showing result 11 - 15 of 1248 essays containing the words INTERNATIONAL business.

  1. 11. Putting Southern Sweden on the Map: A Case Study of Malmö as a Platform for Foreign-Owned Companies

    University essay from Lunds universitet/Produktionsekonomi

    Author : Caroline Lindeskog; [2019]
    Keywords : Case Study; Foreign Direct Investment; FDI; Foreign-Owned Company; Subsidiary; Establishment; Malmö; Skåne; Greater Copenhagen; Sweden; Technology and Engineering;

    Abstract : Malmö is the third largest city in Sweden, located in the southern part of the country. It has become more common that established enterprises, both Swedish and foreign-owned, actively choose to relocate their businesses to Malmö. READ MORE

  2. 12. Did the “China Shock” affect British voters’ attitudes and voting behavior in Brexit?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Frida Alvarsson; [2019]
    Keywords : Brexit; anti-globalization; trade exposure; import competition; “China shock”; voting behavior; voters’ attitudes; Business and Economics;

    Abstract : Recent years’ political development in Europe as well as in the US reflects a growing support for anti-globalization movements, protectionism and stronger nation-states. The victory for the Leave option in the Brexit referendum further emphasized this development, since many of these views were promoted by the Leave side. READ MORE

  3. 13. Internationalization of Family Firms : The effect of family-specific resourceson internationalization decisions

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Radeeka Vithanage; Solongo Oyuntugs; [2019]
    Keywords : family firms; family business; SMEs; internationalization; resources; family-specific resources; Resource-Based View RBV ; heterogeneity;

    Abstract : Background: Sweden is known for encouraging entrepreneurship where 99.9% of the business organizations are SMEs. Including Sweden, several other countries in the world provide significant importance to family firms, as their contribution is noteworthy to the global economy. READ MORE

  4. 14. Branding Our Roots : A study about the use of country of origin in international business

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Roope Kyttälä; Ekku Leivonen; [2019]
    Keywords : branding; COO; country of origin; marketing; marketing communication; nation branding; nation brand; brand positioning; business development;

    Abstract : It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. READ MORE

  5. 15. Developing an experiential design approach to gain understanding about foreign culture: challenges and solutions

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Linqi Cao; [2019]
    Keywords : Design methods; Guanxi; Experiential learning; Role play; Visualization; Customer journey map;

    Abstract : China’s economy is growing. It has been said that “the question like ‘how to do business with Chinese people’ have occupied the minds of international business people who are planning to enter China.” (Fan & Zigang, 2004). READ MORE