Essays about: "INTERNATIONAL business"

Showing result 6 - 10 of 1248 essays containing the words INTERNATIONAL business.

  1. 6. To Adapt, or not to Adapt, that is the Question : How Swedish companies view cultural differences in Asia and adapt if necessary 

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Markus Bodbacka; Felix Norgren; [2019]
    Keywords : culture; relationships; code of conduct; cross-cultural learning;

    Abstract : Abstract Title: To adapt, or not to adapt, that is the question – How Swedish companies view cultural differences in Asia and adapt if necessary Authors: Felix Norgren and Markus Bodbacka Supervisor: Selcen Öztürkcan Examiner: Susanne Sandberg Course: 19VT-2FE51E Business Administration III ­ Degree Project with specialization in International Business Problem discussion: The problem regarding this research-subject is that there is not as much recent research as one might think regarding this specific area. The problem is access to recent research made on how Swedish companies adapt to Asian business cultures. READ MORE

  2. 7. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE

  3. 8. Conquering the Global Village of Artificial Intelligence- it’s not always cheap and cheerful : A qualitative study on how Artificial Intelligence companies internationalise to the BRIC countries

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofie Bengtsson; Sofia Rockmyr; [2019]
    Keywords : Artificial Intelligence; Internationalisation; Emerging Markets; BRIC;

    Abstract : Companies within Artificial Intelligence are receiving increased international attention in many industries and the technology is affecting the everyday life of many people, with or without their knowledge. Simultaneous to this development, the BRIC countries have gained a spot in the global sitting room due to their rapid growth and industrialisation, which in its turn has made way for vast business opportunities. READ MORE

  4. 9. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  5. 10. Boundaries of Knowledge : Foreign-Local Knowledge Exchange through Community Cooperation in Rural Guatemala

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Johan Blad; [2019]
    Keywords : foreign-local knowledge exchange; social learning systems; agriculture; community; Guatemala;

    Abstract : This thesis studies the learning process between foreign and local knowledge in a community of organic farmers by the name Atitlán Organics in Tzununa, rural Guatemala. Foreign settlers with formal education and contemporary farming experience work alongside indigenous local Guatemalan farmers in this community, which also takes on international volunteer workers. READ MORE