Essays about: "IP-odling"

Found 1 essay containing the word IP-odling.

  1. 1. Ursprungs- och kvalitetsmärkningens betydelse för konsumentens val av krukväxter : en studie om mervärdet av Mäster Gröns co-branding med Svenskt Sigill

    University essay from SLU/Dept. of People and Society

    Author : Sara Liljedahl; [2010]
    Keywords : co-branding; added value; mervärde; IP-odling; Svenskt Sigill; Mäster Grön; krukväxter; märkning;

    Abstract : This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. READ MORE