Essays about: "IT-startup"

Found 3 essays containing the word IT-startup.

  1. 1. Process Improvement with Lean : A Case Study in Improving the Support Process in an IT Startup

    University essay from

    Author : Magnus Persson; [2018]
    Keywords : lean; lean enterprise; lean services; process improvement; startup;

    Abstract : This thesis is improving a support process with lean in a fast-growing IT startup. It investigates how processes in the service area can benefit from process improvement with lean, and the challenges and similarities that already exists in a startup with a background of agile and lean development. READ MORE

  3. 2. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

  4. 3. Value delivery and sales : A qualitative case study on how IT-startups can improve their sales process

    University essay from Umeå universitet/Företagsekonomi

    Author : Markus Nilsson; Albin Thalin; [2017]
    Keywords : Business model; value; value delivery; value creation; value capture; value proposition; sales; sales process; personal selling process; channels; segments; customer relationships; IT-startup;

    Abstract : Many entrepreneurs pursue the IT-industry, which is characterized by opportunities and international growth. However, due to failures in sales, marketing and operations, many IT-startups never reach profitability and sustainable performance. READ MORE