Essays about: "Ida Hallin"
Found 1 essay containing the words Ida Hallin.
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1. Marketing communication in a B2B market : a case study of the store interior industry
University essay from Internationella HandelshögskolanAbstract : Background: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. READ MORE
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