Essays about: "Ida Hallin"

Found 1 essay containing the words Ida Hallin.

  1. 1. Marketing communication in a B2B market : a case study of the store interior industry

    University essay from Internationella Handelshögskolan

    Author : Maria Johansson; Camilla Larsson; Ida Hallin; [2006]
    Keywords : Marketing communication; marketing tools; B2B markets; brand awareness;

    Abstract : Background: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. READ MORE