Essays about: "Ida Strand"
Found 2 essays containing the words Ida Strand.
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1. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE
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2. What does the Increased Fossil Fuel Scarcity mean for the Arctic Region? A Quantitative and Qualitative Content Analysis of Canada, Denmark, Norway, the United States and Russia's Arctic Strategy
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : This bachelor thesis asks the question, what does the increased fossil fuel scarcity mean for the Arctic region? It further investigates the aim and motives by the five main Arctic states. With the use of structural realism, existing research on the parallels between resource scarcity and conflict and, the combination of two methodological approaches: quantitative and qualitative content analysis, I argue in this study that the five states will act in accordance with the structural realist way and exploit the Arctic due to the protection of their national interests and security. READ MORE
