Essays about: "Ida Vesterlund"

Found 2 essays containing the words Ida Vesterlund.

1. 1. Case Oatly: The Crossroad - How to get a company in the same lane

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Céline Chauvet; Emma Jungerth; Ida Vesterlund; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. Brand Personas with a Story - How they are created and categorized

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Céline Chauvet; Ida Vesterlund; [2018]
   Keywords : brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. READ MORE