Essays about: "Identifying customer retention"

Showing result 1 - 5 of 8 essays containing the words Identifying customer retention.

  1. 1. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  3. 2. ASSESSING SERVICE QUALITY AND CUSTOMER SATISFACTION USING SERVQUAL MODEL (A mixed-method study to assess service quality of ultrasound departments of private hospitals in Karachi city)

    University essay from Göteborgs universitet/Graduate School

    Author : Sakina Adnan; [2022-07-15]
    Keywords : Service quality; Service perception; Service expectation; Patient satisfaction; Ultrasonography; Sonographers;

    Abstract : Service quality and customer satisfaction are important concepts that companies need to understand to stay competitive in business and thus grow. Companies need to know how to measure these constructs from the consumer's perspective to understand their needs better and thus satisfy them. READ MORE

  4. 3. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  5. 4. Factors Influencing the E-commerce Purchase Process of Big High Involvement Products

    University essay from KTH/Industriell Management

    Author : ERICA DRAGON; JOHANNA TAFLIN; [2018]
    Keywords : ;

    Abstract : E-commerce is growing and has grown considerably during the last two decades. It is also growing within product segments previously believed to be hard to sell over the internet, such as big high involvement products and this is calling for an exploration of the e-commerce purchase process for this product segment. READ MORE

  6. 5. If we buy your vehicles, can we produce our own fuel? : An early assessment method for the market expansion of biomethane solutions

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Axel Lindfors; Sofie Lärkhammar; [2017]
    Keywords : biomethane; system analysis; multi-criteria approach; early assessment method; early assessment tool; heavy-duty vehicle;

    Abstract : Biomethane made from the anaerobic digestion of organic waste can provide several economic and environmental benefits such as: the valorisation of waste products, increased resource efficiency, increased retention of nutrients through recycling of biogas digestate (Banks, et al., 2011), reduction of greenhouse gas emissions (Börjesson, et al. READ MORE