Essays about: "Identity Creation and Image Creation."

Showing result 1 - 5 of 32 essays containing the words Identity Creation and Image Creation..

  1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sara Fregert; [2023]
    Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

  3. 2. The Role of Narratives in Organisational Change

    University essay from Göteborgs universitet/Graduate School

    Author : Elin Oskarsson; Malin Dierkes; [2022-06-21]
    Keywords : Organisational Change; Narratives; Sensemaking; Identity; Political Motives;

    Abstract : Organisational change has been studied for many years generating classical management literature of how to view and handle change, but contrasting the more classical theories, narratives, or stories, can be used to study change. In human sciences, narratives are referred to as a family of concepts that have in common a storied form. READ MORE

  4. 3. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Shamiso Mahohoma; [2022]
    Keywords : Projected destination image; destination identity; destination image formation; rural destinations;

    Abstract : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). READ MORE

  5. 4. Berättelser från ett kulturlandskap : ett gestaltningsförslag för Nikkaluokta turistanläggnings utemiljö

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Alexander Morell; [2022]
    Keywords : Landskapsnarrativ; fjällen; kulturlandskap; Sápmi; samisk arkitektur;

    Abstract : Samernas traditionella marker, Sápmi, har en lång historia av kolonialism och förtryck. I bygget av den svenska nationella identitet har fjällen ofta porträtterats som en orörd natur, vars storslagenhet symboliserade nationens storhet. READ MORE

  6. 5. From words to actions: the effects of the transformation of core values through the physical stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yuxin Li; Katherine Camacho; Francesca Scriboni; [2022]
    Keywords : transformation of core values; brand associations; visual identity; store branding; brand experience; brand image; Lush; Kiehl’s.; Business and Economics;

    Abstract : Purpose: To examine how core values can be concretely transformed in the physical stores in order to help with the creation of favorable brand associations and the shaping of the brand image. Methodology: The paper combines both primary and secondary data, with a specific focus on two brands as case studies: Lush and Kiehl's. READ MORE