Essays about: "Identity Image Reputation"

Showing result 1 - 5 of 25 essays containing the words Identity Image Reputation.

1. 1. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
   Keywords : brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

   Abstract : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. READ MORE

3. 2. Analysis of the EU Countermeasures vis-à-vis Russia’s Information Influence Activities in the Western Balkans

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Zarifa Behbudzade; [2020]
   Keywords : EU response; information influence activities; propaganda; disinformation; information warfare; the Western Balkans; constructivism; democratic deterrence theory; Law and Political Science;

   Abstract : The European Union is challenged by systematic, well-resourced, and large-scale information influence activities emanating from Russia. Kremlin’s disinformation and propaganda activities discredit the EU reputation, erode Western values, and impede European integration. Russia’s use of information operations traces back to Soviet propaganda. READ MORE

4. 3. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE

5. 4. The Influence of Internal Corporate Communicationson Brand Pride: A case study

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rosol Elaies; Amanda Schreck; [2019]
   Keywords : Internal corporate communications; corporate identity; corporate image; reputation; brand pride;

   Abstract : The purpose of this paper is to get a deeper understanding of brand pride as a phenomenon and acompany’s influence on employees’ brand pride through their internal corporate communicationsprocesses. In order to do this, both primary and secondary data were collected and analyzed using a qualitative case study approach. READ MORE

6. 5. What Happened Last Night in Sweden? Analysis of Western news media portrayal of crime in Sweden

   University essay from Malmö universitet/Fakulteten för hälsa och samhälle (HS)

   Author : Leila Hesson; [2019]
   Keywords : Crime in the media; media portrayal; Sweden; qualitative content analysis; violent crime;

   Abstract : Background: The media have an influential role within society and with media becoming increasingly more accessible over a number of different platforms it is important to comprehend what information is being received by audiences in order to then understand the consequences. Sweden has a reputation of being one of the most reputable countries, however a new, less flattering image has been emerging. READ MORE