Essays about: "Identity game"

Showing result 1 - 5 of 48 essays containing the words Identity game.

  1. 1. Creation of a Virtual Reality Experience for the Virtual Conservation of The Flamman Theater Using Unreal Engine 4

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Fausto Zamora Arias; [2023-10-25]
    Keywords : virtual reality; Oculus Quest 2; preserving cultural heritage; Unreal Engine 4; game design and development;

    Abstract : The Flamman Theater identity was successfully digitally preserved for the cultural heritage of Gothenburg by creating a video game, while tested with pandemic restrictions. On the technical side, this project combines virtual reality, artificial intelligence and game mechanics to create an immersive atmosphere, inviting people to watch movies inside as the original theater was intended. READ MORE

  3. 2. Game-based learning for culturally diverse students : Designing a conceptual framework for embedding cultural capital into games

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Bridget Pivac; [2023]
    Keywords : game design; participatory design; cultural capital; cultural identity; culturally responsive pedagogy;

    Abstract : The purpose of this thesis is to create a conceptual framework for designing culturally responsive game based learning (GBL) with diverse students by including their cultural capital. This addition of cultural capital can contribute to the students' learning capabilities. READ MORE

  4. 3. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  5. 4. How character gameplay identities are preserved across genres : A case study of Pokémon Trainer in Super Smash Bros.

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Cédric Le Therisien; James Young-Rogers; [2023]
    Keywords : Game Design; Gameplay Design; Pokémon; Super Smash Bros.; Systems Theory;

    Abstract : Deeper understanding of character gameplay identity is crucial for designers in an industry where crossover content is more commonplace than ever. Despite its relevance, however, research in the field of game design has yet to be widely conducted on character gameplay identity. READ MORE

  6. 5. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE