Essays about: "Identity personal Marketing"

Showing result 1 - 5 of 27 essays containing the words Identity personal Marketing.

1. 1. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

   University essay from Umeå universitet/Företagsekonomi

   Author : Najda Gvozden; Lovisa Zetterlind; [2023]
   Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

   Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

3. 2. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Möller; Linnéa Wrobel; [2023]
   Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE

4. 3. Volunteer tourism as a transformative journey - “ It's something that they still have, that many have lost at home”

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Nathalie Regestad; Isabella Axelsson; [2023]
   Keywords : Voluntourism; existential authenticity; moral grandstanding; moral superiority; self-identity; the Other; exoticism; epiphany; epiphanic experiences.; Social Sciences;

   Abstract : Volunteer tourism is an alternative form of tourism that is constantly increasing. The increase can be considered related to trends about social participation, environmental awareness and moral demands. READ MORE

5. 4. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

6. 5. Closing the GAPS

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tessa Rauthe; Victoria Friman; [2023]
   Keywords : Business and Economics;

   Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE