Essays about: "Ignasi Aguiló Janer"

Found 1 essay containing the words Ignasi Aguiló Janer.

  1. 1. Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Nicolas Alejandro Forte Sureda; Ignasi Aguiló Janer; [2014]
    Keywords : marketing; crisis; marketing during crisis; marketing mix; marketing mix during crisis; sport marketing;

    Abstract : The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fire employees to stay afloat. READ MORE