Essays about: "Iiro Vilonen"
Found 1 essay containing the words Iiro Vilonen.
1. The Unknown Charm of Finnish : Exploring how Finland as a country of origin and Finnish country image effects on purchase intentionsUniversity essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan
Abstract : Today when the global competition is getting fiercer and the world can be seen as a one big market, the countries of origin and country images have a significant role when consumers are evaluating products and services. Therefore, this research will focus on Finland as a COO and on Finnish country image. READ MORE