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1. 1. The Unknown Charm of Finnish : Exploring how Finland as a country of origin and Finnish country image effects on purchase intentions

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Tiara Kuutti; Iiro Vilonen; [2017]
   Keywords : Country of Origin; Country Image; Finland; Country of Origin effect; Purchase Intentions;

   Abstract : Today when the global competition is getting fiercer and the world can be seen as a one big market, the countries of origin and country images have a significant role when consumers are evaluating products and services. Therefore, this research will focus on Finland as a COO and on Finnish country image. READ MORE