Essays about: "Ikea activities"

Showing result 1 - 5 of 36 essays containing the words Ikea activities.

  1. 1. How will services change MNC’s business models under a circular economic background?

    University essay from Göteborgs universitet/Graduate School

    Author : Zhe Yu; [2023-07-19]
    Keywords : Circular Economy; Linear business model; Circular business model; Product-Service system; Business Model Canvas; Product; Service; Value chain; Sustainable;

    Abstract : The subject of this research is to find out how the MNCs can change from a traditional product-oriented business to a more service-oriented business. The study discusses and analysis on three types of product-service systems, under the structure of Business Model Canvas, with consideration of the previous studies, and aims at covering the entire MNC value chain. READ MORE

  3. 2. Navigating Sustainable Collaboration : A single case study on sustainable development and sustainability goals followed by a Swedish firm with Chinese partners

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Meem Hoque; Thiwanki Kaushalya Mahakumbure Gedara; [2023]
    Keywords : Sustainability; Sustainable Development Goals; Sustainability Strategies; Stakeholder Theory; Collaboration; Sustainable Collaboration;

    Abstract : Today sustainability is a broadly discussed concept all over the globe due to the threat of climate change driven by human activities. Therefore, collective efforts are needed to raise awareness to conserve environmental health and sustainability, and sustainable development is to be prioritized in all organizations. READ MORE

  4. 3. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Philip Kaburek; Viktor Segerqvist; [2023]
    Keywords : Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Abstract : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. READ MORE

  5. 4. Visualization of real-time data from IKEA’s self-service kiosks

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Lazar Trpeski; Oscar Svensson; [2022]
    Keywords : Self-serving kiosk; data visualization; web application; Google Cloud Plat- form.; Technology and Engineering;

    Abstract : IKEA, a company well known around the world for their furniture, is also keen on using digital solutions to improve the customer experience. One of these solutions is the self-serving kiosk, a 27" touchscreen, that helps the customers find and buy products. READ MORE

  6. 5. Water Risk Assessment of Agricultural Raw Materials in a Global Supply Chain : A Case Study of IKEA

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Victoria Berggren; [2022]
    Keywords : Water Risk Assessment; Freshwater; Water Depletion; Water Availability; Agricultural Raw Materials; Soy; Palm Oil; Agricultural Management Practices; and Material Sourcing; Riskbedömning för vatten; sötvatten; vattenbrist; vattentillgång; jordbruksråmaterial; soja; palmolja; jordbruksförvaltningsmetoder och materialförsörjning;

    Abstract : Current mass consumption and production patterns have led to an unsustainable use of natural resources, including freshwater, which is one the most crucial natural resources for people and the planet. Agricultural production systems are alone responsible for 72 percent of all global water withdrawals. READ MORE