Essays about: "Ikea and marketing"

Showing result 11 - 15 of 43 essays containing the words Ikea and marketing.

1. 11. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

3. 12. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

4. 13. Data to Insight, A Sense Making Perspective in Business Intelligence and Analytics

   University essay from Lunds universitet/Institutionen för informatik

   Author : Arbab Shahbaz Khan Kasi; Sonny Urbanski; [2018]
   Keywords : Data; Insight; Business Intelligence; Analytics; Sense Making; Business and Economics;

   Abstract : Motivation and Objective: This study investigates how analysts generate from data using business intelligence tools. The motivation for study at the premise that organizations are finding it very challenging to gener-ate insights from a vast amount of structured, semi-structured and unstructured data. READ MORE

5. 14. Bridging the digital and physical worlds : The deployment of augmented reality in a retail setting – a case study on IKEA

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Arestav; Sara Åström; [2018]
   Keywords : Marketing strategies; Augmented Reality; Customer Experience; AR Deployment; Retail industry;

   Abstract : Developments in digital marketing are putting pressure on companies to keep up in the rapidly changing market environment. To do so, companies must take proactive steps in identifying new strategies to optimize their customers’ experiences in a digital era of increasing customer demands for online solutions. READ MORE

6. 15. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sofie Thulin; Nadine Rashid; [2017]
   Keywords : sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

   Abstract : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. READ MORE