Essays about: "Ikechukwu Okonkwo"

Found 1 essay containing the words Ikechukwu Okonkwo.

1. 1. Internationalization Process and strategies of a startup service company, A case study of HeartMath Scandinavia AB

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Ikechukwu Okonkwo; Francis Oluduro; [2009]
   Keywords : Business; Internationalization; strategy;

   Abstract : Abstract Date: September, 2009 Title: Internationalization Process and Strategies of a Start-up Service Company, a case study of HeartMath Scandinavia AB Course: Business Administration Program: Master Thesis EFO704 Authors: Francis Oladele Oluduro, Ikechukwu Ifediora Okonkwo Supervisor: Nyström Sven-Åke Problem: What is HeartMath AB’s strategy in their internationalization process? Purpose: The aim of this thesis is to investigate the real life processes and strategies that companies adopt in going international and compare it to generic and taught internationalization models and theories. Method: Information was gathered from interviews, books and online data bases. READ MORE