Essays about: "Ilja Johansson"
Found 2 essays containing the words Ilja Johansson.
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1. Triggering Factors of Consumer Behavior to Sustainable Consumption : Research of Carsharing in Jonkoping
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : Purpose: To explore and reveal specific factors that affect consumers’ environmental concern, attitude and intention to use carsharing. Background: Due to the current environmental problems especially air pollution, the consumption of sustainable products has developed to be an upcoming trend. READ MORE
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2. Sponsorship - Attitudinal Effects of Sponsorship
University essay from IHH, FöretagsekonomiAbstract : Purpose: To investigate how attitudes of hockey supporters change towards a sponsoring company depending on fan type and team commitment. Background: Sponsorship has become a widely accepted and used as a communication tool. In Sweden, sponsoring is a large part of all advertising conducted in the country. READ MORE