Essays about: "Ilma Bojadzic"

Found 1 essay containing the words Ilma Bojadzic.

  1. 1. Multisided Platforms. How do platform-based ventures in the food delivery industry acquire consumers in the start-up phase and how are these customer acquisition methods perceived by the consumer?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tuukka Vainio; Ilma Bojadzic; [2018]
    Keywords : Multisided Platforms; MSP; Customer Acquisition; Consumer Perception; Food Delivery Services; Marketing; On-demand Offline Service; Business and Economics;

    Abstract : This study aims to examine customer acquisition strategies of multisided platforms and consumer perception towards them. It further aims to contribute to current literature by addressing present uncertainty regarding the relationship of customer acquisition and consumer perception. READ MORE