Essays about: "Image Crisis"

Showing result 1 - 5 of 79 essays containing the words Image Crisis.

1. 1. NO TIME TO PLAY: THE EFFECT OF NEXT GENERATION EU FUNDS ON THE CITIZENS’ IMAGE OF THE EUROPEAN UNION A Bayesian approach

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Marco Guercini; [2023-10-20]
   Keywords : Next Generation EU; Public Support for the EU;

   Abstract : The Covid-19 pandemic put the economic and political stability of the European Union to a tremendous test. Only a decade after the start of the Euro Crisis, the EU had to face a new challenge of unprecedented proportions and a wave of discontent potentially threatening its legitimacy. READ MORE

3. 2. I don't want your apology

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amanda Stenberg; Clara Carlberg; [2023]
   Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE

4. 3. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

   University essay from Jönköping University

   Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
   Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

   Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

5. 4. »CAUSA CAFFIER«: FAR-RIGHT CONNECTIONS IN GERMAN POLITICS AND SECURITY AGENCIES - Political Crisis Communication and its Representation in Legacy News Media

   University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

   Author : Merle Frederike Sontheimer; [2022-09-01]
   Keywords : Germany; Mecklenburg-Western Pomerania; right-wing radicalism; extremism; crisis communication; image repair; image restoration; political communication; CDU; Lorenz Caffier; Nordkreuz;

   Abstract : Purpose: The purpose of this case study is to add to research on crisis communication, accountability, and scandals in evaluating a German state Minister of Interior’s exoneration strategies through their representation in news media. Additionally, it aims to offer insights on German legacy news media’s treatment of a rightwing radicalist crisis and implications of its potential failures. READ MORE

6. 5. Communication strategies to rebuild a positive image after a crisis External communication

   University essay from Göteborgs universitet/Graduate School

   Author : Simone Stretti; Zandra Håkansson; [2022-06-23]
   Keywords : Image; Image rebuilding; Organizational crisis; Crisis communication; Nordea; Money laundering;

   Abstract : Organization's success is often heavily dependent on its image when interacting with existing and potential customers. It signals to others if they can trust the organization in question, and if they should pursue to get involved with it or not. READ MORE