Essays about: "Image Interactive Technology IIT"

Found 1 essay containing the words Image Interactive Technology IIT.

  1. 1. Raising the Pulse: The effect of image interactive technology on customer pleasure and arousal in physical retail stores

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Höijer; Misty Rawls; [2014-12-05]
    Keywords : Hedonic Experience; Hedonic Consumption; Image Interactive Technology IIT ; RFID; QR codes; Psychophysiological Measures; Pleasure; Arousal;

    Abstract : The importance of our research is based in the perspective that the hedonic components of the shopping experience are vital to the continued competitive success of brick-and-mortar stores. With the increasing availability of new forms of technology and increasingly technologically savvy customers, the application of technology to retail settings can offer a means for innovative advancement. READ MORE