Essays about: "Image Repair"
Showing result 1 - 5 of 28 essays containing the words Image Repair.
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1. The Sustainability of EU Trade mark law : A research into the degree to which EU Trade mark law is tailored to achieve the EU Sustainable Development Goals
University essay from Stockholms universitet/Institutet för immaterialrätt och marknadsrätt (IFIM)Abstract : The EU Sustainable Development Goals have long been a resemblance of the urgent call forclimate action and sustainable development. With increasing attention for climate change anda subsequent call for action from states, consumers’ preferences have now also changedtowards opting for sustainable goods and services. READ MORE
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2. I don't want your apology
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE
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3. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. READ MORE
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4. »CAUSA CAFFIER«: FAR-RIGHT CONNECTIONS IN GERMAN POLITICS AND SECURITY AGENCIES - Political Crisis Communication and its Representation in Legacy News Media
University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikationAbstract : Purpose: The purpose of this case study is to add to research on crisis communication, accountability, and scandals in evaluating a German state Minister of Interior’s exoneration strategies through their representation in news media. Additionally, it aims to offer insights on German legacy news media’s treatment of a rightwing radicalist crisis and implications of its potential failures. READ MORE
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5. Communication strategies to rebuild a positive image after a crisis External communication
University essay from Göteborgs universitet/Graduate SchoolAbstract : Organization's success is often heavily dependent on its image when interacting with existing and potential customers. It signals to others if they can trust the organization in question, and if they should pursue to get involved with it or not. READ MORE