Essays about: "Image Spill-over"

Found 4 essays containing the words Image Spill-over.

  1. 1. The downside of Fandom and Sponsorships - An empirical study of sports team rivalry and other negative sport sponsorship effects

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Bernhard Böhm; [2014]
    Keywords : sponsorships; rivalry affiliation; fan identification; image transfer; negative spill-over effects;

    Abstract : This study examines how sports team rivalry and other negative sport sponsorship effects can interfere with a successful sponsorship agreement between a sponsor and its sponsored object. The study consists of two sections, a quantitative, as well as a qualitative research part. READ MORE

  3. 2. The Effect of Corporate Endorsement on Consumers' Product Brand Evaluations - An Empirical Analysis of the Influence of Corporate Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marion Küpers; Pia Faulseit; [2012]
    Keywords : Brand Architecture; Endorsed Branding Strategy; Product Brand Evaluation; Corporate Association Transfer; Image Spill-over; Business and Economics;

    Abstract : This study investigates the effect of corporate endorsement on consumers’ product brand evaluations by taking into consideration varying levels of corporate brand and product brand image as well as product brand familiarity; thereby providing more detailed and nuanced insights for which product brands corporate endorsement is beneficial, neutral or even detrimental.. READ MORE

  4. 3. Image-Based Partial-Volume Correction in SPECT: Application to 177Lu radionuclide therapy

    University essay from Lunds universitet/Sjukhusfysikerutbildningen

    Author : Gustav Brolin; [2011]
    Keywords : nuklearmedicin; Medicine and Health Sciences;

    Abstract : Introduction and aim: In SPECT imaging, the finite spatial resolution of the imaging system leads to a blurring of the reconstructed image. Consequently, counts originating from each point in the source distribution will be spread out over a volume in the reconstructed image, leading to spill-over of counts between different structures and distortion of the apparent activity concentration. READ MORE

  5. 4. Reputation Spill Over

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mathias Hägerle; Suzana Kukavica; [2003]
    Keywords : reputation; image; företagsledare; CEO; skandal; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Alltfler företagsledare hamnar i fokus sedan avslöjanden om felaktig redovisning och enorma pensionsersättningar offentliggörs i media för allmänheten. Hur har denna förtroendekris bland företagsledarna påverkat allmänhetens syn på företagen? Svaret är att företagen ihop med sviktande ekonomiska resultat hamnat i en förtroendekris och att företagsledarna får stå till svars för en stor del av denna urholkning av tillit. READ MORE