Essays about: "Image-repair"

Showing result 1 - 5 of 12 essays containing the word Image-repair.

  1. 1. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ellinor Ljung; [2023]
    Keywords : Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Abstract : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. READ MORE

  3. 2. »CAUSA CAFFIER«: FAR-RIGHT CONNECTIONS IN GERMAN POLITICS AND SECURITY AGENCIES - Political Crisis Communication and its Representation in Legacy News Media

    University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Author : Merle Frederike Sontheimer; [2022-09-01]
    Keywords : Germany; Mecklenburg-Western Pomerania; right-wing radicalism; extremism; crisis communication; image repair; image restoration; political communication; CDU; Lorenz Caffier; Nordkreuz;

    Abstract : Purpose: The purpose of this case study is to add to research on crisis communication, accountability, and scandals in evaluating a German state Minister of Interior’s exoneration strategies through their representation in news media. Additionally, it aims to offer insights on German legacy news media’s treatment of a rightwing radicalist crisis and implications of its potential failures. READ MORE

  4. 3. "Under pressure". A study of the Swedish Public Health Agency´s crisis - and reputation management during the COVID-19 pandemic.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Lina Karlsson; [2021-07-27]
    Keywords : COVID-19; crisis communication; societal crisis; public organizations; public agencies; reputation; reputational threat; Image Repair Theory; IRT; Bureaucratic Reputation Theory; BRT; rhetorical analysis; rhetorical criticism; kategoria; apologia;

    Abstract : This study examines the Swedish Public Health Agency’s (PHA) crisis communication regarding the COVID-19 pandemic during the year of 2020. Departing from a synthesis of the frameworks of Image Repair Theory and Bureaucratic Reputation Theory, the PHA’s online press conferences are critically analyzed to map out how the PHA’s representatives react to reputational threats that occur alongside and in connection to its management of the crisis at hand. READ MORE

  5. 4. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Larsson; Lovisa Ferngren; [2021]
    Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

    Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

  6. 5. Making an exit - Don't forget your face on the way out : Swedish politician's exit-strategies when face is threatened

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Nastasja Bujwid Hugosson; [2021]
    Keywords : face; apologies; scandals; political scandals; excuses; face theory; image repair theory; ursäkter; skandaler; politiska skandaler; ansikte; artighetsstrategier;

    Abstract : This essay is a qualitative study where the theory of face and image repair theory evaluate the apologetic strategy of a pudel. The analysed data is from Swedish former Members of Parliament that had to leave their positions due to scandals they were involved in that affected them personally. READ MORE