Essays about: "Images of China"

Showing result 1 - 5 of 25 essays containing the words Images of China.

  1. 1. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Jie Xu; [2023]
    Keywords : City tourist images’ construction and dissemination; Semiotic theory; “5W” communication theory; Diversification and homogenization; Destination images of Xi’an; China; Social Sciences;

    Abstract : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. READ MORE

  3. 2. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

  4. 3. China Through the Looking Glass : Exploring the Swedish China Image Through Framing

    University essay from Försvarshögskolan

    Author : Sofie Aste; [2021]
    Keywords : Framing; Sweden; China; National Images; Threat; Opportunity; Interpretive Text Analysis;

    Abstract : Building on the assumption that the image of China within the Swedish state is pluralist, the aim of this study is to explore this plurality through the lens of Pan Chengxin’s paradigms “China threat” and “China opportunity”. A second aim is to contribute to the theory by applying it in a different context compared to where it originated. READ MORE

  5. 4. Canvas of dissent : a study of visuals and its significance in group formations and communications during the 2019 Hong Kong Anti-ELAB movement

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Wing Lam Cheryl Fung; [2020]
    Keywords : Visual culture; Social Movements; Group Formations; Hong Kong; Anti-Extradition Bill Movement; Social Sciences;

    Abstract : Beginning from June 2019, the streets of Hong Kong have been turned into a theatre of protests. Together with their banners and umbrellas, protesters took to the street to protest against the proposed extradition bill that allows the government to send suspected criminals to mainland China. READ MORE

  6. 5. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Keywords : Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Abstract : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. READ MORE