Essays about: "Immersive"

Showing result 11 - 15 of 242 essays containing the word Immersive.

1. 11. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

   University essay from KTH/Ljusdesign

   Author : Janani Narayanan; [2023]
   Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

   Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE

3. 12. Playful Posters with AR : Exploring Playful Interactions with Pop Art Posters Through Augmented Reality (AR)

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ebba Bolin; [2023]
   Keywords : Interaction Design; Posters; Augmented Reality AR ; Playful Interactions; Pop Art; Playfulness; Interactivity.;

   Abstract : This thesis aims to contribute to the field of interaction design practice by exploring how posters might offer playful interaction through augmented reality (AR). The project uses an experimental design process involving prototyping, user testing, and analysis to investigate playful interaction together with pop art posters and AR as a technology. READ MORE

4. 13. Cybersickness in a Virtual and Mixed Reality Flight Simulator With a Video See-Through Head-Mounted Display

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Christian K. K. Lindberg; [2023]
   Keywords : cybersickness; virtual reality; mixed reality; flight simulator; military; cybersjuka; virtuell verklighet; blandad verklighet; flygsimulator; militär;

   Abstract : The Swedish Air Force Combat Simulation Centre (FLSC) is investigating how immersive technologies can be used with flight simulators. Cybersickness is sickness-like effects experienced when immersed in virtual environments using head-mounted displays. READ MORE

5. 14. InclusiveRender A metaverse Engine prototype to support Accessible Environments for people with ASD

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Oscar Borg; Niklas Enberg; [2023]
   Keywords : metaverse; Autism Spectrum Disorder; Virtual Reality; Immersive Learning; Personalised Learning; Machine Learning; Accessibility;

   Abstract : The metaverse has seen increased usages in its capabilities as an educational tool by immersing users in virtual scenarios. This technology is inaccessible for user groups that require higher degrees of accessibility and personalization, as most metaverse implementations do not adjust to the user’s needs. READ MORE

6. 15. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE