Essays about: "Impact of Brand on Consumer Buying Behaviour"

Found 5 essays containing the words Impact of Brand on Consumer Buying Behaviour.

1. 1. Influencer marketing: An exploratory study to identify consumer behaviour online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emilia Möller; Ina Farag; [2022]
   Keywords : Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

   Abstract : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. READ MORE

3. 2. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Armin Sohani; Tarek Fahmy; [2020]
   Keywords : Brand preference; consumer behaviour; buying behaviour; COVID-19 pandemic; Sweden; branding; price; quality; risk; loyalty; food; hygiene products;

   Abstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE

4. 3. A Multi-Sensory Brand-Experience : Sensorial interplay and its impact on consumers' touch behaviour

   University essay from Ekonomihögskolan, ELNU

   Author : Elin Eriksson; Niklas Larsson; [2011]
   Keywords : sensory marketing; consumer behaviour; servicescape; human senses; multi-sensory brand-experience; sensory cues; styling elements;

   Abstract : The purpose of this thesis is to explore to what extent different styling elements can be used within a retail store and how sensorial cues can affect customers buying behaviour by creating a multi-sensory brand-experience. Further, this project aims at contributing to the development of new knowledge regarding a multi-sensory brand-experience through the performance of an experiment. READ MORE

5. 4. Coca-Cola or Pepsi; that is the Question : A study about different factors affecting consumer preferences

   University essay from Ekonomihögskolan, EHV

   Author : Eva-Lena Andersson; Evelina Arvidsson; Cecilie Lindström; [2006]
   Keywords : consumer preferences; influence; buying behaviour; factors;

   Abstract : Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events. READ MORE

6. 5. Consumers’ right for information on labour standards under which the clothes and sportswear sold in the European Internal Market are produced: Legal basis in the EC law and the rationale in buyer behaviour

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Kirsti Larva; [2002]
   Keywords : Buyer behaviour; marketing; corporate social responsibility; brand image; business ethics; labour standard; clothing and sportswear; consumer protection law; EC law; European Union; ethical consumer; information asymmetry; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : Consumers are increasingly becoming aware of the abusive exploitation of workers in some of the factories in the development countries that are contracted to produce exports to the European market. Thus, some of the consumers try to promote the enforcement of ethical business practices globally by using their buying behaviour. READ MORE